Using Social Media for Public Relations in Higher Education

13. April 2012 by Tom.

Here is an interesting paper

ABSTRACT

BRAMLETT, REBECCA BRICK. Using Social Media for Public Relations in Higher Education: A Case Study. (Under the direction of Alyssa Bryant Rockenbach.)

This qualitative case study uses multiple sources of data to explore how a media services office at a small public university uses social media, particularly Facebook, for public relations. The study found dialogic communications theory and dialogic public relations theory as useful theoretical lenses but identifies a need for adaptation of the theories or creation of new theory to better explain and guide social media use for public relations in higher education. Results have significance for higher education practitioners due to the increased expectation for colleges, universities, and public relations professionals to utilize new technologies such as social media. The case study provides examples and suggested best practices for social media use in higher education public relations. The case study also reveals the need for a better classification of what constitutes successful social media use for higher education public relations and the need for the creation of assessment tools to measure these efforts.

NCSU Theses & Diss.: Using Social Media for Public Relations in Higher Education : A Case Study: Author: Bramlet… bit.ly/IpGJRe

— dhhill_update (@dhhill_update) April 12, 2012

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University Communicators List on Twitter

13. April 2012 by Tom.

If you are in a marketing, public relations, public affairs or communications leadership position at a college or university follow me on Twitter at @tomcalcagni and I will add you to the Universiy Communications List.

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Definition of a Thought Leader

10. April 2012 by Tom.

A Thought Leader is a trusted individual or firm that enjoys high relationship capital with prospects, clients, referral sources, intermediaries and, even, competitors because of their reputation and influence. They are recognized as one of the foremost authorities in, and consistently communicate their expertise in selected areas of specialization, resulting in being the go-to individual or organization for said expertise.

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